Taylor Pappas

Taylor is the person who makes sure the world knows what HytekLabs is building. As the studio's social media manager, she owns the presence across every platform — X, TikTok, YouTube, Instagram, and beyond. Her job is to take the incredible work the team produces and turn it into content that grabs attention, sparks conversation, and grows the community.

What sets Taylor apart is her understanding of each platform's language. A 15-second TikTok needs a completely different approach than a Twitter thread or a YouTube showcase video. She doesn't just cross-post — she creates native content for each audience. A behind-the-scenes clip of Sam modeling a siege weapon plays differently on TikTok than it does on Instagram, and Taylor knows how to optimize for both.

At HytekLabs, Taylor is embedded in the creative process. She's often capturing content while the team works — screen recordings of modeling sessions, snippets of world-building progress, candid moments from team discussions. This gives the studio's social presence an authentic, behind-the-scenes quality that resonates with gaming communities. People don't just see the finished product; they see the craft behind it.

Taylor also manages the community side of social media — responding to comments, engaging with fan content, monitoring sentiment, and flagging trending conversations the studio should weigh in on. She works closely with Dani to keep the social voice aligned with the studio's broader messaging, and with Steven to track engagement metrics and refine the content strategy over time.